Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business. It never hurts to have...
Do email campaigns still have a place in your B2B digital strategy during the coming year after the exponential growth of social media during the COVID-19 pandemic? Although some prognosticators always pop up to proclaim the death of email marketing at the end of every year, the opposite is true. Email is not dead. It...
DIGITAL MARKETING AND SOCIAL MEDIA The digital marketing industry is booming and expanding every day. Did you know that Google receives more than 77,000 searches every second? Yes, this is a true fact and learning this information helped me understand the spectrum of this rapidly growing industry. Nearly all aspects of our world are impacted...
With over 700 million monthly active users that consists of world-class brands, celebrities and everyday people around the world, one may conclude that Instagram is arguably the most popular social network in the world today. The success of Instagram can be attributed to a focus on visual content; over 95 million pictures and videos are...
LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to...
Over the last few months, fears of infection combined with lockdowns and movement restrictions have pushed more people than ever online and onto social media. On social media, users feel that they have a safe space to interact, be entertained, distract themselves, and find inspiration without any risk of contagion. July 2020 saw a rise...
#Relatable Relatability & Marketing in 2020 Mask slid down your face as you were talking? #Relatable Rocked pajama pants to your last Zoom meeting? #Relatable Traveled to 18 different grocery stores to find ONE roll of toilet paper? #Relatable New norms have reformed our definition of relatability. This has caused content creators to get...
Does This Word Get Capitalized? A Beginner’s Guide to Copywriting Copywriting. It’s everywhere and entwined in almost everything. Ads. Websites. Emails. Marketing, advertising, and sales revolve around this crucial task. Having recently ventured into the land of copywriting, here’s a list of tips, tricks, and resources to aid you on your quest for magnificent copy....
Hey. Hiya. Hello. Greetings play a major role in how you see someone. Addressing your boss with the same verbiage of a college frat boy might not go over too well. So, what about brand voice? What kind of conversational should your brand be? The answer lies crocheted into your brand image quilt. When contemplating...
Your Guide to Social Media Video Dimensions “Lights. Camera. Action.” used to mean crazy heavy equipment and intricate costumes. Now, video creation has taken a new meaning… a more bare-bones approach. With our ready access to cameras, content can be created at seconds notice, especially social media content. HOLD IT RIGHT THERE, BUSTER! Before you...
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